Vision
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To empower underprivileged members of rural households.
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Providing them with a means for better life and financial well-being.
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To be one of the most preferred rural financial services provider
Mission
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To cater to the financial services needs of a million underserved Rural households by building a network presence in at least 10 states by 2026
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To offer a range of relevant financial services; beyond group microfinance loans - to micro-enterprises and small businesses; leveraging our technology, data science capabilities and deep customer insights.
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To be a preferred employer in our sector by fostering a culture of innovation, learning, meritocracy, creative collaboration, fairness and team spirit
Core Values - Look E.A.S.T.
Efficiency in our operations
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For sustainable and successful small ticket lending operations; it is necessary to build scale and create efficiencies in all operations and processes and for this building best in class digital and data capabilities is key.
Accountability for our actions
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We shall take personal ownership for objectives; creatively and collaboratively achieving the same; and honor the commitments made to customers and team members.
Simplicity in our thinking
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Our design approach is to remove the clutter and the unnecessary from our products, processes and services; and focus on retaining the essential and useful, similar to our customers livelihoods and their essential businesses.
Transparency at all times
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It is essential to foster a culture of integrity, fairness and transparent communication with both our employees and customers at all times including on terms, fees, charges etc. ; thereby building Trust and long-term relationships.
